Loading speed is critical in a website’s overall look. Improving your website’s speed is equivalent to enhancing the experience of the users who visit it and, at the same time, improving its ranking in Google’s organic results.
Most people use Google, the most important search engine. Google places great importance on website performance to provide users with the best possible results and to continue leading the sector.
What is the ideal charging time?
A web page’s loading time should not exceed 3 seconds; ideally, it should be less than 2 seconds.
You must review and implement the necessary changes to reduce the loading time. Low effectiveness affects the user experience and the organic positioning applied in search engines.
Importance of web loading speed
Nowadays, if users land on a website that doesn’t load quickly, they leave. A high bounce rate implies that the website is not attractive to users and, consequently, not to Google.
Therefore, charging one more second can have consequences. Here, we will explain the importance of web loading speed.
The conversion rate – Critical Speed Factor
If you have a website or an e-commerce site, no matter how well-designed and developed the inbound marketing strategy is, the conversion funnel will not work correctly if the conversion process is slow for your users.
The conversion rate depends exclusively on the page’s speed. Consumers expect websites to crash in 2 seconds or less, and 40% abandon them if it takes 3 seconds longer. These numbers can significantly damage your conversion potential.
User experience
Attracting and retaining users is critical in the digital age we live in today. Today’s consumers experience product saturation and fierce competition between companies. There are so many options that no one will wait for a website to load.
Improving users’ browsing experience is the way to stay current and compete with the competition. Web loading speed is critical to customer loyalty.
Web visibility
Google considers loading speed to be one of the most critical aspects of its scoring system. The slower your page is, the fewer users will see it in search engine results. Google doesn’t want to send its users to slow sites.
Therefore, the speed of your mobile version is more important than the desktop version and directly affects your organic and paid positioning.
If you want to improve your visibility, you must reduce the loading speed of all your devices on your website.
