Using blogs as part of a marketing strategy is a way for organizations to reach current or potential customers, regardless of the company’s type or size.
Blogs make it easier for customers to search for companies through Google. They also give customers a better understanding of a company and product. Using a multi-channel marketing strategy, blogs offer customers contact.
Around 60% of people read at least 1 blog a week. Small or large businesses can create informative content for readers for free.
Here, we will explain why blogs are essential for companies.
1. Drive traffic to a website using blogs
Blogs create relevant content to increase website traffic. Companies with blogs have 55% more website visitors than those without one.
Blogging is an excellent strategy for keeping a website updated with new content. Readers want to know how to solve problems, and blogs can also provide advice and commercial services or products.
Blogs can be the basis of social media posts to reach customers. Companies can post links to the blog on social media sites, giving readers a reason to click on the company’s website.
2. Increase search engine optimization with blogs
Part of SEO search engine optimization is driving organic traffic to a website. Search engine results are calculated based on new content, number of pages indexed, and keywords. Businesses can improve all these areas and appear higher on search engine results pages simply by having a blog. The key to blogging is providing quality, relevant content and new posts.
Businesses can also expand the use of keywords by creating blog posts. Organizations should use tools like Ahrefs, Google Search Console, Semrush, or Answer the Public to help determine keywords. But be careful not to use a keyword too often. Google penalizes content for excess keywords.
When blogging about the industry, business, clients, products, and events, related keywords will naturally be used in the content.
